Services
Writing and editing are my bread and butter. I’m comfortable with writing and editing long-form content like ebooks and whitepapers and equally enjoy working on blog posts and case studies.
That said, I miss working on collaborative teams like customer success and partnerships. And I've learned so much throughout my career about how to develop operationally sound programs in both of those capacities that I now offer consulting services.
My clients go from struggling to add structure to having more confidence in their team and strategy. More details on all the services I provide below.
That said, I miss working on collaborative teams like customer success and partnerships. And I've learned so much throughout my career about how to develop operationally sound programs in both of those capacities that I now offer consulting services.
My clients go from struggling to add structure to having more confidence in their team and strategy. More details on all the services I provide below.
Writing
From CRMs to ERPs, to CDPs – I’ve used my fair share of B2B software. And by now, I’ve gotten pretty good at learning how to use and write about new ones.
I enjoy breaking down how complex products work in short-form content like SEO-optimized blog posts and case studies, or explaining features more thoroughly in longer-form materials like manuals, whitepapers, and ebooks.
I enjoy breaking down how complex products work in short-form content like SEO-optimized blog posts and case studies, or explaining features more thoroughly in longer-form materials like manuals, whitepapers, and ebooks.
Editing
Have an unfinished blog post that keeps falling to the bottom of your to-do list? Perhaps you want a second opinion on your resume or book proposal.
Or maybe you have all the elements of a killer case study, but don’t have the time to put it together. I’m here to whip your content into shape, adding that last bit of umph and polish.
Or maybe you have all the elements of a killer case study, but don’t have the time to put it together. I’m here to whip your content into shape, adding that last bit of umph and polish.
Customer Success
As someone who has always had a client-facing role, I know how hard it is to be the expert your clients turn to. You have to answer their questions, gather testimonials, schedule calls, report bugs and enhancements to product teams, and more.
So how do you possibly keep a pulse on all of your customers, let alone track your team’s progress? The answer lies in tight operations. I can help you create SOPs that will sustain your company as it scales.
So how do you possibly keep a pulse on all of your customers, let alone track your team’s progress? The answer lies in tight operations. I can help you create SOPs that will sustain your company as it scales.
Partnerships
It’s getting harder and harder to ignore the importance of partnerships and alliances in the SaaS world. But developing a premier partner program involves extensive research, continuous engagement, and diligent planning.
Partner programs I’ve implemented have established my clients’ as thought leaders, which boosted their credibility, prompted more referrals, and ultimately, increased their sales.
Partner programs I’ve implemented have established my clients’ as thought leaders, which boosted their credibility, prompted more referrals, and ultimately, increased their sales.
“Liz is an absolute delight to work with. She is incredibly prompt and thorough with her work and communication. Her content is engaging and concise, yet still provides plenty of value and information to the reader. Switching from a generic ghostwriting service to writing with Liz helped us 3x our organic traffic and 6.5 our impressions in less than a year."
— Natalie Marcotullio, Head of Growth & Operations at Navattic
“Every so often, the talent, drive, and creative genius of 10 people somehow get concentrated into one. That's the only way I can describe Liz. She works well at both the strategic C-level and the tactical level in generating new ideas and messaging that can help software technology companies be heard above the noise. From creating strategy, to writing, to editing, Liz is the absolute best.”
— Nikki Shultz, Founder of NSS Creative
